Concentrations in communication should demonstrate knowledge of processes, procedures, methodologies and media involved in the dissemination of information and ideas. Twenty-first-century studies in communication and media include an examination of media’s impact on culture, democracy and digital identity in an era of rapid technological change and emerging environments.
Areas of focus include:
Students are expected to demonstrate the development of the following knowledge and skills, as appropriate to their area of focus.
Courses in this area generally meet the following college level learning goals: active learning, breadth and depth of knowledge; social responsibility; communication ; critical thinking and problem solving; information and digital media literacy.
Writing courses are foundational and students concentrating in communication should have the equivalent of College Writing or Introductory Composition.
Students wishing to go into marketing, advertising or PR should demonstrate the requisite knowledge which may be gained, for example, from course work in the BME marketing area. These courses have a logical progression and some require prerequisites.
Communication and media fields require strong research and citation skills at a professional level. Studies in this area reflect this requirement. Prior to taking upper-level courses, students must understand the difference between scholarly journals and academic books, popular magazines and newspapers and Web sources. They should be able to cite these properly and write in a sophisticated style.
Students wishing to attend graduate school should consult the requirements of potential schools as they plan their degree program. Many in communications or business fields, for example, will expect them to take courses in statistics and qualitative and/or quantitative research methods.