August 19, 2010
(SARATOGA SPRINGS, N.Y. – Aug. 4, 2010) Casey Lumbra, of Hudson Falls, has been appointed web designer/developer at SUNY Empire State College. In this new position, Lumbra will serve as the in-house graphic design resource for marketing campaigns: designing landing pages, banner ads, HTML email, newsletters and other online-based collateral. In addition, he will create mock-ups, storyboards, initial graphic concepts and final deliverables. He will monitor trends in online design to ensure the college’s site keeps up with the latest methods and techniques in user-centeredness, as appropriate.
“We’ re very pleased to have Casey join us,” said John McKenna, director of Web marketing for the college. “Casey’s skills and experience will prove invaluable in developing an ever-increasing number of effective, high-quality marketing materials that promote the college and help us meet the goals stated in the college’s strategic plan, Vision 2015.”
Lumbra comes to the position from the New York State Division of Veterans’ Affairs, in Albany, where he served as assistant director of communications. His primary responsibilities were designing, developing and producing the division brand, including logo redesign, website redesign and maintenance, as well as the design and production of three outreach programs revolving around recently discharged veterans. He also worked for Manchester Newspapers, out of Granville, N.Y., as a web designer, where he designed and produced ads for the weekly newspapers, and designed and maintained the Manchester Newspaper’s website.
“It’s a tremendous honor to join the team here at SUNY Empire State College,” said Lumbra. “It is my goal to contribute all that I can to help expand the voice of the college and open greater communications with faculty, staff, students and the public.”
Lumbra graduated from Alfred University in 2005, with a Bachelor of Fine Arts degree in graphic design.
SUNY Empire State College was established in 1971 to offer adult learners the opportunity to earn associate, bachelor’s and master’s degrees from the State University of New York. Students learn through independent studies, online courses, seminars and residencies. They also may earn credit for prior college-level learning from work and life experience. The college serves more than 20,000 students worldwide with 34 locations in New York state and online. For more information, visit www.esc.edu.
David M. Henahan, Director of Communications 518-587-2100, ext. 2918 David.Henahan@esc.edu
518-321-7038(after 5 p.m. and weekends)