May 8, 2012
David R. White, Coordinator of Alumni Services
David Regan White '05, coordinator of alumni services in the Office of Alumni and Student Relations, has been selected to present at the SUNYCUAD annual conference to be held in Syracuse in June.
His presentation, "Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website," will examine social media, website usability and website design strategies to increase alumni engagement with a college's alumni website.
White is responsible for managing the college’s alumni website, email campaigns and social media properties. He is a 1990 graduate of Hudson Valley Community College with an A.A. in technology management and a 2005 graduate of the college with a B.S. in business, management and economics with a concentration in marketing. Under his guidance, in 2008 the Empire State College alumni website was awarded the Best in Category Alumni Website award from LERN, CASE and SUNYCUAD.
"As a lifelong learner, I am honored to be recognized by SUNYCUAD to present at its conference and look forward to representing Empire State College as an alumnus and professional staff member in discussions with fellow SUNY colleagues," he said.
White was also awarded, along with Maureen Winney, director of alumni and student relations, the James William and Mary Elizabeth Hall Award for Innovation in 2009 for thier work in establishing and marketing the college's private online community for alumni, students, faculty and staff, which now serves more than 9,000 members.
White is a member of the college's Website Advisory Committee and supports the Office of Communications and Government Relations’ online advocating initiatives to alumni and students and online campaigns for the Empire State College Foundation and Office of Veterans and Military Education.
SUNYCUAD (State University of New York Council for University Advancement) promotes understanding and support of the State University of New York and provides professional development and networking opportunities for advancement professionals in the areas of public relations, alumni relations, publications, electronic communications, development, government relations and marketing.
LERN (Learning Resources Network) is an international association of lifelong learning programming, offering information and resources to providers of lifelong learning programs.
CASE (Council for Advancement and Support of Education) is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas.
SUNY Empire State College was established in 1971 to offer adult learners the opportunity to earn associate, bachelor’s and master’s degrees from the State University of New York.
In addition to awarding credit for prior college-level learning, the college pairs each student with a faculty mentor who supports that student throughout his or her college career. Students engage in guided independent study and course work onsite, online or a combination of both, which provides the flexibility for students to learn at the time, place and pace of their choosing.
The college serves more than 20,000 students worldwide at more than 35 locations in New York state and online. Its 63,000 alumni are active in their communities as entrepreneurs, politicians, business professionals, artists, nonprofit agency employees, teachers, veterans and active military, union members and more.
David M. Henahan, Director of Communications 518-587-2100, ext. 2918 David.Henahan@esc.edu
518-321-7038(after 5 p.m. and weekends)